Greg Chambers
30 Apr 2026
EPISODE OVERVIEW
In this episode of Society 2.0, Greg Chambers sits down with Claire Powell, founder of The CAN Group and manager of Paris Fury.
Known in the industry as the “Wolf of PR”, Claire has spent decades working behind the scenes with some of the UK’s most recognisable public figures. She has managed reputations, shaped media narratives, supported brand partnerships and handled high-pressure stories before they reach the public.
This conversation goes beyond celebrity gossip. Claire reveals how headlines are really made, what happens when a crisis breaks, why public image can be so fragile, and how social media, influencers, AI and cancel culture are changing the future of fame.
From Paris Fury and At Home With The Fury's to Peter Andre, Katie Price, crisis PR and the hidden pressure behind public life, this episode explores the side of celebrity culture most people never see.
WHAT YOU'LL LEARN
What celebrity PR and management actually involve
Why Claire Powell is known as the “Wolf of PR”
How Paris Fury’s public image and brand partnerships are managed
Why headlines can shape public opinion before the full story is known
What happens in the first 24 hours of a PR crisis
Why honesty is essential when managing a public scandal
How cancel culture can damage reputations before facts are clear
Why influencers are changing celebrity marketing
How AI and deepfakes could make truth harder to protect
Why everyone is now managing some version of their own public image
KEY THEMES DISCUSSED
The Reality Behind Celebrity PR
Claire explains that PR is not just about getting someone into the press. At the highest level, it involves trust, timing, relationships and protecting a person’s reputation when the pressure is at its highest.
She discusses why experience matters in this industry, especially when false stories, emotional situations or damaging headlines are involved.
Paris Fury, Brand Deals and Public Image
Claire talks about managing Paris Fury and the attention surrounding her public profile.
Following the wider interest around At Home With The Furys, Paris became even more visible to brands, audiences and the media. Claire explains why authenticity matters in brand partnerships and why audiences quickly notice when something feels forced.
How Headlines Are Really Made
One of the key themes in the episode is how media stories are shaped.
Claire explains that journalists need a strong line, but the headline is not always the full story. This can lead to public judgement before people understand what was actually said or what really happened.
The conversation asks whether the public has become too quick to react, especially in a world built around clicks, outrage and short-form content.
Crisis PR and the First 24 Hours
Claire gives insight into what happens when a crisis breaks.
Her first question is simple: did it happen?
She explains that full honesty is essential because a PR professional cannot protect someone properly without knowing the truth. From there, the response depends on the situation, the evidence, the media interest and the potential damage.
Bad Press, Cancel Culture and Public Judgement
Claire challenges the idea that all press is good press.
She explains that bad coverage can ruin careers, damage businesses and change how someone is viewed overnight. The episode explores cancel culture, online judgement and the speed at which people can be condemned before the facts are clear.
The Story They Had To Stop Tyson Fury Seeing
Claire shares one of the most emotional stories from her career, involving Paris and Tyson Fury.
A major feature had already been prepared when Paris contacted Claire with devastating personal news. The story had to be stopped immediately before Tyson could see it.
It is a powerful example of how crisis PR is not always about spin. Sometimes, it is about protecting real people during deeply personal moments.
Influencers, Social Media and the Future of Fame
Claire and Greg discuss whether influencers are now more powerful than traditional celebrities.
Claire explains that influencers can feel more relatable, which often makes them effective for brands. However, the right choice depends on the audience, the message and the level of trust behind the person promoting it.
They also explore how social media has made everyone more visible, more judged and more aware of their own image.
AI, Deepfakes and Trust
The episode also looks at AI and deepfakes.
Claire discusses how AI may help with certain tasks, but cannot replace human relationships, loyalty or judgement. The bigger concern is fake content that looks real, especially when public reputation can be damaged in seconds.
Public Image vs Real Life
Towards the end of the conversation, Claire reflects on fame, family, grief, hard work and what really matters.
She reminds listeners that people are often judged from the outside, without anyone knowing the full story behind their life, choices or circumstances.
WHY THIS EPISODE MATTERS
This episode matters because reputation is no longer only a celebrity issue.
In a world of clickbait headlines, viral clips, AI content and instant judgement, anyone can have their image shaped by what people see online.
Claire’s message is simple: read beyond the headline, question what you see, and remember that public figures are still real people.
This episode is for anyone interested in celebrity PR, media culture, cancel culture, influencer marketing, public reputation or the hidden mechanics behind fame.
EPISODE REFERENCES
The CAN Group: https://thecangroup.co.uk/
At Home With The Furys: https://www.netflix.com/title/81615144
Eternal Collagen: https://eternalcollagen.co.uk/
Phone Damaging Mental Health: https://www.theguardian.com/commentisfree/2026/apr/25/phones-social-media-damaging-mental-health
Blue Light Filter Effects: https://www.chronobiologyinmedicine.org/journal/view.php?number=167
Lego Iran Videos: https://www.youtube.com/watch?v=5G9DNx7xIIc
Social Media Compliance Rules: https://www.asa.org.uk/news/new-rules-and-guidance-for-less-healthy-food-and-drink-advertising.html
CONNECT WITH CLAIRE
Learn more about Claire Powell and The CAN Group:
Website: https://thecangroup.co.uk/
Instagram: https://www.instagram.com/clairepowellcan/
STREAM THE FULL EPISODE
Watch or listen to the full episode on YouTube, Spotify and Apple Podcasts.
